Here is an excellent example of a statistical infographic from the 2018 INRIX Global Traffic Scorecard. Present data with images or illustrations relevant to the topic covered by the infographic (e.g., pie charts, bar charts, flowcharts, animations, etc.).Use font size, color scheme, and placement to create a visual hierarchy of the numbers by emphasizing certain statistics or data points and placing others in secondary positions. There are two characteristics describing data visualization infographics the best: Numbers are boring and statistical numbers are just straight tedious.īut if you place these numbers on a canvas and add compelling visuals, they suddenly become fun and digestible. Type #1: Statistical or data visualization infographic Here are five of them that you can consider using. However, the digital marketing industry, going through too many trials and errors, has come up with several types of infographics that perform well. The sky is your limit, and you have infinite creative freedom for deciding both on the visuals and the copy of your infographics. There are no strict rules on how to create an infographic or what kind of information to place in it. But what kind of information can you place in an infographic? We have the answer to this question coming up next. To sum up, infographics are a highly flexible medium for conveying information to your audience. Side-by-side comparisons are probably the most common way of making such infographics. Infographics also work quite well for making comparisons, as you can visually organize the information about the two (or more) items and highlight their similarities and differences in an easy-to-understand way. Other than facilitating link building, you can also use infographics with original research for many other purposes, including increasing the trust and authority of your website in the eyes of your visitors. We touched upon this topic in the link building point. The content marketing lifecycle infographic is a great example of this. Another great side of using visuals is that you can explain relatively complex information and processes with simple and interactive graphs. With this content, the chances are high that other websites will use your findings and infographics on their pages and reference you with a backlink.
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